Thesis .02

THE PSYCHOLOGY OF COLOR

As I've gotten further and further into my research into the wide umbrella of the psychology of color there seems to be various avenues in which this project could be taken. 

1. EMOTIONAL EFFECT

What colors give a person anxiety. serenity, or anger. How does this fluctuate from person to person? How can a single color, depending on the hue, go from being a joyous color to an anxious one. 

2. DECISION MAKING 

A visual tone that is intangible could change a person's decision in an instant; what is safe and what isn't safe, what is culturally acceptable for specific genders, what to eat, which business we trust more with our money or our health. The list goes on and on. It's amazing the amount of things that trigger choices each of us make, maybe without even knowing it.  

3. DIFFERENT PERCEPTIONS

The understanding that each person has a different spectrum. And what I see might not be exactly the same blue or tree or sky that another person sees. This is most obvious in cases of color blindness or synesthesia. Most of us tend to assume, or not even consider, the fact that we don't all see the world the same. A website might say Red means fear or passion, but I believe a person's history effects how they perceive color. Hell, maybe their Granny had red curtains growing up so they associate red as a nurturing color. Simply put, it's all objective. 

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4. FEEL, TASTE AND HEAR COLOR

SYNESTHESIA: A condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces the visualization of a color. Someone could hear the color purple / see a letter or shape as a color. Mingling of the senses. FASCINATING RIGHT!

The letter “N” is sienna brown; “J” is light green; the number “8” is orange; and July is bluish-green. The pain from a shin split throbs in hues of orange and yellow, purple and red...
— Ingrid Carry | LiveScience
When I think of a word, I am aware of its color and the color of its component letters. The phenomenon is consistent enough that I can rely on it to help me remember things like phone numbers and proper names. I call it my letter-color synaesthesia.
— Cassidy Curtis

sources: LiveScience SourceLetter-Color Synaesthesia

NEXT STEPS: Interview people with Synesthesia.

Posted on February 13, 2014 and filed under Senior Thesis.