Posts tagged #Psychology

Thesis .01

Thesis Topic: The Pshycology of Color

In visual perception a color is almost never seen as it really is — as it physically is. This fact makes color the most relative medium in art.
— Josef Albers

People will actually gamble more and make riskier bets when seated under a red light as opposed to a blue light. That's why Las Vegas is the city of red neon. Don't paint a baby's room yellow they are more prone to crying. Teachers don't grade papers with red pens because it's too aggressive. We've all encountered these type of color perceptions. Color in its raw form is extremely primal, but is actually something very complex.

For my thesis I'd like to explore the variations in the perception of colors, and find a way to make an interactive experience for my thesis audience. 


RED: Primal, a signal to re-act, to fight, or to flee. Danger. RED: Cultural, an emotional symbol that reflects aggressive/passionate behavior. Love. How can one color mean so many different, conflicting things?

BLUE: Peacful, tranquil / lonely, sadness GREEN: Growth, Regeneration, Healing / Envy, Jealousy

PURPLE: Culturally has been known to be associated with the gay community, but is also the most holy of colors in the Catholic church during lent. 

BRAINSTORM: Mood Rings, Colors Culture to Culture, Emotional, Primal compared to cultural, colors as personas, How can one color mean multiple conflicting ideas, How does color inflict various emotions. 1963 Josef Albers and his Interaction of Color (illuminating visual exercises and mind-bending optical illusions, remains an indispensable blueprint to the art of seeing.) 

Mentor: Art Therapy Instructor

Resources: Messages & Meanings: A PANTONE Color Resource by Leatrice Eiseman Color Psychology: How color effects kids. By: Kitty Lascurain The Magic and Logic of Color by Maria Popva Color an Emotional Connection by: Roberta MacLaren

So, What's Next? I am going to continue to research each avenue of this. Then narrow it down to which area I'd like to focus visually on. 

Posted on February 4, 2014 and filed under Senior Thesis.