about

b. 1986, HK.

BUSINESS IN THE FRONT

I'm a Design Director who is passionate about creative problem-solving. I work to shape and evolve brands through strategic thinking and creative execution. As a leader, I believe in fostering the strengths of others to create a collaborative and supportive environment. I excel at leading projects end-to-end, managing team members, and delivering impactful results. I have a high level of experience designing for various CPG brands within a wide range of aesthetics and categories (Confection, Petcare, Beauty, Food, Beverage, Non-Profit, Finance, Femcare etc.). I truly believe that beautiful design rooted in strategy is powerful; it can influence decisions, change behavior or even empower entire communities.

Design Director at Spicefire

PARTY IN THE BACK

  • I am a director + designer located in Cincinnati, OH.

  • I spent 4 years living in and traveling around California, first San Diego then Los Angeles, then returned to good ole Ohio.

  • I can be mistaken for a wild lion when my hair is blow dried.

  • I freak out at the sight of anything miniature. 

  • I am partial to round letters. I believe they're friendlier. 

  • I am a crazy bunny lady. I have adopted two, Theodore & Aurora. #theoxrora

  • I will always attend a wedding whose invitations were letterpressed. 

  • Gloomy weather makes me happy.


advertising

art direction

brand development

brand expression

brand innovation

copywriting

design strategy

digital design

digital marketing

environmental design

illustration

package design

print & pattern

print design

research

witty banter