GE APPLICANCE BRANDING

GE is re-positioning their appliance brand to be more premium as they innovate their designer line. Avenue was created to fill that white space in the category. As they decide to take their brand in this direction we showed them the implications of that choice. Where would the brand show up? What type of deliverables show the style in a holistic manner? Which is why we created a fashion inspired look book to house their new upcoming appliance line. 

EDITIORIAL  •   ULTRA-PREMIUM  •  CURATED